Your job as a social media manager can be tough but it’s every bit as rewarding as you can imagine. It’s not just about the salary though. Watching the engagement of your client increase significantly is pretty satisfying as well.
It’s a career that comes with many challenges. If you’re struggling to keep up with the demands of social media, then here are a few tips you should know as a manager.
1. Set Your KPIs – Focus on them
KPI stands for Key Performance Indicator. To put it simply, this is the measurable goal of your client. It can be to increase engagement, increase the number of followers, or even to increase the company’s sales.
The biggest mistake you can make is not setting a KPI. Doing this will make your campaign flow without a good direction. Pick a realistic KPI and focus on it throughout the campaign.
In doing so, you’ll have a better idea of what you need to do to attain your client’s goals.
2. Craft A Weekly/Monthly Content Calendar
As a social media manager, most of your time will be spent on organizing the content calendar of your client. Don’t just post content on the fly. You should plan things ahead by creating a content calendar to follow. This makes campaigns more organized and easier to manage.
You can either choose between a monthly or a weekly calendar. In our opinion, weekly calendars are much better as they give you more versatility when it comes to releasing content based on the performance of the posts.
While you’ll have a calendar to follow, bear in mind that the schedule isn’t set in stone. Feel free to adjust your posts depending on the results of your current campaign.
3. Use The Right Tools
There’s a possibility that you’re managing more than one client at a time. You could also be handling a single client’s accounts on multiple platforms. Multi-tasking can be hard but lucky for you, there are tools that make the job easier.
Hootsuite, Publer, and Monday, are just a few great examples of social media tools. These let you manage a selection of accounts all on a single platform. It helps save you a lot of time when it comes to posting and scheduling content.
These tools aren’t free but the extra investment is going to be worth it. The good news is that there are free trials for these so you can first test them out before fully committing.
4. Keep Yourself Updated On Social Media Policies
One of the last things you want happening as a social media manager is having the accounts of your clients penalized on platforms like Facebook, Instagram, and others.
It’s you duty to stay updated about the policies and terms of use on these platforms. The good news is that major changes don’t always happen. The platforms will also remind you when those changes are made so that you’re well aware of them.
Study the policies and adjust your strategy accordingly.
5. Don’t Bite Off More Than You Can Chew
Only accept projects that you can handle. You’re potentially putting the business of your client at stake if you’re not actually prepared to manage their social media channel.
The same goes for deadlines and expectations. Be upfront about the results you can achieve and when it’s possible to achieve those goals. Don’t set yourself up for failure as you can only hurt your career as a social media manager even further.
In time, you’ll be able to handle more complex tasks. Take it one step at a time so that your clients get what they deserve.
The life of a social media manager might have a lot of challenges but it’s also fun. These tips are going to make you more efficient and capable of the job.
Experience will also help you become a better social media manager. As such, take criticisms to heart and change the way you do things through progress.